tefal retail stand, myer sydney CBD
retail stand design, manufacture, build
From concept to completion, Borg Projects have the skills to work with retail clients of any size.
Borg Projects were thrilled to be approached by our client to work on their latest project for Tefal. The task was to create a large retail stand in Myer’s Sydney CBD store that would be used to showcase Tefal’s products.
Often, we are given complete creative license when it comes to retail shopfitting and retail stands. In this case, however, the client is so established and well known that we had to come up with something that was completely on brand. We teamed up with xpluso to generate a design concept that was completely on point. A design that would make Tefal’s retail stand noticeable in a sea of retail displays.
As with all projects, we knew we needed to build a solid foundation for Tefal’s retail stand. In this instance, steel work was used to hold up the frame of the stand.
The exterior of the stand was wrapped in a light, bright oak coloured polytec material. This clean, crisp material is extremely eye-catching and does the job of stopping passing customers in their steps.
The joinery was produced by Borg Project’s sister company Ink Joinery. Ink Joinery is proud of their exceptional joinery skills, and this was evident in this project. Shelves, doors, niches, and drawers were carefully produced to exactly the right specifications for the products to be displayed. And, because Ink Joinery have the factory space to create joinery off site, the disruption to Myer’s clients and business continuity was minimised.
The light colours were cleverly highlighted with dazzling, long lasting LED lighting. This lighting picks out the parts of the stand that the client wanted to feature the most, drawing the customer’s eye towards their fabulous products.
Tefal’s red and white logo positively sings against the honey-coloured cabinetry. The customer is left in no doubt as to whose products they are looking at. This in-store kitchen really captures the home cooking experience and tempts customers to engage with Tefal’s products.
If you need retail stands or shopfitting for your store or product, turn to the company that the big brands rely on.